Pasture at the Hi Bräu farm in Newberry, tall grass and a tree line
Newberry, SC · third-generation cattle family

Pasture-raised beef,crafted differently.

Our cows and pigs live the good life — grazing on pasture, rotating through lush grasses, and never seeing a feedlot. Every cut is dry-aged for rich flavor and tenderness you can taste.

14days dry-aged — every cut of beef we harvest
100%of their lives on grass pastures
24/7beef vending machine in Newberry
Ben, Tara and their two boysThe Hi Bräu team on the pasture
Meet the farmer

Real farmers. Real land. Really good beef.

At Hi Brau, “family farm” isn’t a nostalgic phrase — it’s the real deal. Ben is the farmer. He grew up on a farm just down the road and is the third generation of his family to raise cattle in Newberry. After studying Animal & Veterinary Science at Clemson, he came back home to do what he loves: raise great beef and take care of the land.

His wife, Tara, is the behind-the-scenes boss who makes the big-picture decisions for the farm. The boys, Benjamin and Eli, are the fourth generation in training. And Daniel, the farm manager and pork producer, keeps the cows and pigs happy and packs your orders.

Bräu is German for brew. Hi Bräu started with craft beer: a flagship lineup, special releases, and the attitude that something worth caring about deserves to be done a better way.

BenThe farmer — grass nerd, herd manager, head steak taste-tester
TaraThe behind-the-scenes boss
Daniel NicholsonFarm manager and pork producer
Hi Bräu pasture in Newberry, South Carolina
Radically traditional

No hormones. No antibiotics. No shortcuts.

Nestled between a small-town airport and a golf course in Newberry, we raise cattle the way it used to be done: on real pasture, in fresh air, with a little patience and a whole lot of intention.

  • Rotational grazing, no-till planting, rest periods for the land
  • No feedlots, no commercial fertilizers
  • USDA inspected — every package
  • Dry-aged 14 days for flavor, texture and tenderness
Shop cuts

Flagships on tap, special releases in small batches.

Beef vending machine

Beef vending machine? Oh yeah, we did that.

Sirloin, ribeye, NY strip, filet, patties and ground beef — at our Newberry pickup point, 24/7, 365 days a year.

The Hi Bräu smart freezer on a porch in Newberry

Tap

Swipe a credit card to unlock the kiosk.

Vacuum-sealed Hi Bräu cuts on the freezer shelf

Grab

Choose products from the open shelves.

The vending kiosk's card reader and screen

Go

Close the door and you’re charged for the items you took. Quick-thaw instructions are right beside the freezer.

Hear what our customers have to say

Don’t just take our word for it.

Can't say enough about this product (the beef is AMAZING) and Ben and the Hibrau Team. They are responsive, helpful and will go out of their way to help you. As a customer you can't ask for more. You get quality beef with white glove service. We just ordered our second half cow and are so excited to restock!

Michelle C. · hibraubeef.com

Awesome company! Their beef taste amazing and never had a bad steak from Ben and team. Support local!

Jonathan M. · hibraubeef.com
Pickup & shipping

Pick up in Newberry, or we ship.

Address
3241 College St
Newberry, SC 29108
Hours
Order by Monday midnight (EST)
Local pickup Tuesdays 4–6 PM — code LOCAL10 for 10% off
Vending machine open 24/7
Free shipping over $199 · ships roughly east of the Mississippi
Phone
(803) 271-0827
Email
Crafted@hibraubeef.com
Follow
Instagram

Want to know the breed, feed, or finish?

Just ask. Full transparency, straight answers, and help finding the perfect cut.

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